Under Armour, the US sports clothing giant, has unveiled its first football kit. Its ‘UA Create’ and ‘UA Dominate’ boots go head to head with Nike and Adidas premium boots. Perfect Fools has created the launch campaign which is made up of a squad of Europe’s best pro-amateur players. This launch marks Under Armour’s move into the UK and Europe and signals the start of its move into football kit.
See the campaign website at www.underarmour.com/ua11